7 Tools I Actually Use in My Squarespace Web Design Business
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As a digital business strategist and web designer who's spent countless hours testing tools and systems (and maybe a few too many hours reading software reviews ), I'm sharing some of the business tools I genuinely use and recommend.
These are the platforms and resources that have earned their place in my daily operations - and more importantly, actually deliver results.
Contract Management
Perfect for: Service providers looking for solid legal protection without the lawyer fees
So, contracts. They're kind of a big deal for service providers, but finding the right templates can feel like trying to pick a Netflix show when you're already tired (overwhelming and you just want someone to decide for you LOL). Most options out there are either suspiciously basic or written in what I like to call "lawyer-ese" - you know, where you read the same paragraph three times and still have no idea what it means?
This is why I love the Contract Club. With over 50 templates designed for online business owners, it hits that sweet spot between comprehensive and actually understandable. I use these templates for all my client work because they're written in human language while still being professionally solid. Plus, you can customize them for your business without accidentally removing any of the important protective pieces.
SEO & Marketing Resources
Perfect for: Squarespace Designers & business owners who want clear, strategic, easy-to-follow marketing strategies
If you've spent any time in the Squarespace world, you probably know Kate Scott. She's turned the whole "how do I make this actually profitable?" question into step-by-step courses that skip the fluff. Whether you're diving into template creation (her Scale with Templates course is ridiculously thorough), optimizing your site's performance with her Grow With SEO course, or mapping out your first online course launch, she breaks down complex concepts into "oh, I can do this" action steps.
Brand Design Tools
Perfect for: When you need your brand colors to actually look good everywhere (not just on your mood board)
Ever spent ages picking the perfect brand colors, only to find they look completely different on your website? Or tried to read your carefully chosen font color against your background and thought "...wait, why can't I see this?" 👀
The Color Palette Studio's tools help solve these very real problems, in a really fun and lovely way. I use their newest Brand Visualizer almost every single day because it shows how your colors will look in actual website situations - think buttons, text, backgrounds, the works. No more wondering if your colors will play nice together or if your text will be readable.
Website Development
Will Myers' Squarespace Plugins
Perfect for: Adding those "how did they do that?" features to your Squarespace site, as a business owner or Squarespace designer
You know when you see a cool feature on someone's website and think "I wish my site could do that"? Will's plugins are often the answer. They let you add fun, useful, and sophisticated features to Squarespace without diving into complex code.
Typography
Perfect for: When you want your brand to have personality without going overboard
Finding the right fonts is surprisingly tricky - too basic and you blend in with everyone else, too fancy and suddenly your website looks like a circus poster. Enter Jen Wagner, basically the font whisperer of the design world. I love her stuff so much. Her library is massive (we're talking 60+ font families!) and somehow every single one hits that sweet spot between personality and professionalism.
Honestly, you could close your eyes and pick any JWCo font and end up with something that looks amazing on both your website and your social graphics. Her fonts have this magical quality of looking current without feeling trendy - so you won't need to rebrand in six months when the latest font fad dies out 😅
Some of my personal favorite fonts of hers:
Email Marketing
Perfect for: Growing your email list without getting a headache
Email marketing can feel overwhelming fast - one minute you're sending a simple newsletter, the next you're trying to figure out automation sequences and wondering if you need a degree in computer science.
Kit makes all of this manageable. It's great if you're building your list up to 10K subscribers because it grows with you. The automation features are actually fairly intuitive (a rare thing in email marketing land), and they make it easy to be personal in your emails even as your list grows.
Read more about Email Marketing:
What to Think About When Choosing Tools
Before you add any new tool to your stack, ask yourself:
Will this solve a specific problem I'm having right now?
Do I have the time to learn how to use it properly?
Will it play nice with my other tools?
Can it grow with my business?
Does the cost make sense for where I am?
The best business tool is one you'll actually use.
Planning your tech stack is kinda like building a great Spotify playlist – it's tempting to add everything at once, but the best ones come together thoughtfully over time. Focus on tools that make your day-to-day smoother (and save the shiny-but-unnecessary ones for your wishlist).
Note: Some links in this post are affiliate links, marked with an asterisk. I only recommend tools I personally use and trust in my business.
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